Almost 90% of Home Buyers Use Internet to Find Homes – What Does that Mean for a Seller?

According to the 2008 National Association of Realtors Profile of Home Buyers and Sellers, 87 percent of home buyers used the Internet to search for homes in the past year. What does that mean for a home seller? It means that it’s vital for you to know the IQ (Internet Quotient) of your listing agent.
How to find a high IQ agent? Start with an Internet search. Don’t search for an agent’s name. Think like a home buyer might. Say a buyer is looking for Woodland Hills Real Estate. Try entering that phrase in Google. Skip the giant home search sites and find a local agent. Take a look a the site. Do you get a feel for the agent, or is it a “canned” site identical to many others, purchased from a Real Estate Web Site provider? Look at what the site offers. Does it highlight homes in the area your prospective buyer may be interested in? Does it offer a MLS search to visitors? Does it have separate, individual sites for each listing with lots of photographs and information about the house? Is the URL of the property site easy to remember and search engine friendly (e.g. “WoodlandHillsHome.LA” or “WoodlandHillsLife.LA” instead of “”)? Does the site offer community information? If so, this might be a good Realtor to entrust with your listing.
Next time, we’ll take a closer look at the importance of photography in marketing your home. It is amazing how many homes are marketed with dark, clutttered photographs. Or starkly-lit and uninviting flash shots.